About us.
Established in 2017
Greydale Africa is a strategic growth consultancy in Africa, specializing in Commercial Sales Solutions and Program Impact Communications.
We offer two specialized practices: Commercial Growth Solutions that connect B2B businesses with qualified buyers through sales intelligence and lead generation, and Program Impact Communications that help funders maximize program visibility and stakeholder engagement. We operate across Africa, helping organizations build the relationships and visibility that drive measurable success.
We offer fast turnaround on the deliverables that make the biggest impact for our clients. Whether you are looking to grow your revenue, impact, get into new markets, connect with your target audience on a deeper level, influence change and build trust, our comprehensive approach and in-depth knowledge of the market will help you achieve your organization goals.
We have presence in Kenya and Nigeria, with a specialized focus on the following countries:
Kenya, Nigeria, Tanzania, Ghana, Uganda, Ethiopia and Rwanda.
Vision
To be the premier go to B2B integrated marketing communications agency for organizations promoting technology solutions in Africa.
Mission
We assist organizations promoting technology solutions in Africa grow their businesses by providing integrated marketing communications solutions that enable fast adoption and deliver the greatest impact.
Our Values
Customer Obsession
At Greydale we focus on what our
customers want and need, not just on
making profits or growing revenue. We
prioritize on the value we add to our
clients and create an ecosystem that
makes it seamless for them to engage us.
Excellence in Execution
At Greydale we don’t do average, we do
awesome!
We go above and beyond requirements and
expectations. We push boundaries to achieve the
highest quality results and take pride in the work
that we do.
Innovation & Creativity
At Greydale we continually build better and
bold solutions for our clients and ourselves.
We are always finding ways to execute
faster and more effectively by making our
services superior to our competition and
superior to what our clients can do alone.
Integrity
At Greydale we build trust with our colleagues, clients,
business partners, and stakeholders through
responsible actions and honest relationships. We act
ethically and transparently in all business dealings,
prioritizing doing the right thing over personal gain. We
are accountable and follow through with decisions
made, even if no one is around to see it.
Respect
At Greydale respect goes beyond being polite. It means
treating all our colleagues, clients, business partners,
and stakeholders with dignity and worth no matter
their background, position, or opinions. It is
acknowledging the unique contributions each
individual makes in furthering the goals of our
company.
Team Work
At Greydale we achieve more when we work
cohesively and collaboratively as a team.
Success is when we win together through our
diverse skills, different perspectives, and shared
commitment.
“No one can whistle a symphony. It takes a
whole orchestra to play it.” – H.E. Luccock
“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.”
Joe Chernov
Our Clients
Driving technology for leading brands
LIFE AT GREYDALE
Our culture is built on transparency, innovation, and a shared commitment to making a difference. We celebrate milestones together, support each other’s professional development, and maintain an open-door policy to foster communication and teamwork.
What they say about us
TESTIMONIALS
Greydale is an agency that has made it their business to fully understand our business. They have made sure they understand what we sell and how we sell our solutions to customers. They have a wealth of knowledge spread across the agency with a very energetic and positive team. They are an agency with a depth of expertise in the East African market and they really care about their clients. Their sense of partnership between the agency and the client, as well as transparency in their work brings an aura of amazing results. Most importantly, they deliver measurable results on every little bit of work they do. Thank you!
Fotini de Keizer, Head of Marketing & Communications, SYSPRO – Africa
I had the pleasure of working with Lavinniah Muthoni (Greydale’s Founder and Managing Partner) for 5 years. As a marketing professional, I can only describe her as brilliant! Working with Lavinniah was like having my own full blown marketing and PR department at my constant disposal. She didn’t only create brilliant marketing plans but understood my sales goals and linked any marketing strategies to achieving these goals. Her energy, enthusiasm, adaptability, honesty, efficiency and willingness to get into the details was awesome. But best of all, Lavinniah is not just a PowerPoint warrior! She will not hesitate to roll up her sleeves and get involved in execution putting into action any strategies she developed. I would highly recommend Lavinniah as an expert in her field of marketing and PR.
Alex Twinomugisha, Intel Education Lead, East Africa
Greydale was incredible. We requested them to help us develop our marketing strategy and we got real value out of the 2 days we spent brainstorming and building our marketing plan with them. Highly recommended!
Chris Mwangi, Founder & CEO of thecardguys.co.ke