The Role of Technology in Driving Economic Growth Across Africa
Insights from DTPS and the innovations shaping inclusive transformation. As Africa’s digital landscape evolves rapidly, technology is increasingly becoming the driving force behind economic growth. From bridging infrastructure gaps to creating job opportunities, innovation is fueling a new era of progress. Lessons from DTPS At the recently held Digital Transformation in the Public Sector (DTPS) […]
How Corporate Communications Drive Organisational Culture
In today’s complex, high-stakes business environment, culture is no longer a “soft” issue—it’s a strategic one. And yet, many organisations still underestimate one of the most powerful tools for shaping and sustaining a strong internal culture: corporate communications. From the tone of your CEO’s town hall to the messaging in an onboarding pack, every communication […]
Cracking the Code to Quality Leads: Strategies for Smarter Marketing
Generating high-quality leads is essential for scaling and sustaining growth across the tech, commercial, and non-profit sectors in a competitive business landscape. According to HubSpot, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. However, not all leads are created equal. Focusing on quality over quantity can significantly […]
Data-Driven Decision-Making: The Key to Sustainable Business Growth
In today’s rapidly evolving business landscape, organizations must balance competitiveness with long-term sustainability. Yet, many businesses underutilize one of their most valuable assets, data. When leveraged strategically, data drives efficiency, optimizes resources, and strengthens sustainability initiatives, ultimately securing a resilient and profitable future. The Business Case for Data-Driven Decision-Making Data-driven decision-making (DDDM) transforms how businesses […]
The Role of Women in Driving Digital Innovation Across Africa
The Role of Women in Driving Digital Innovation Across Africa Across Africa, women are playing a transformative role in digital innovation. From leading cutting-edge startups to steering large-scale public sector reforms, their contributions are reshaping industries, creating opportunities, and driving sustainable economic growth. To fully unlock Africa’s digital potential, investing in women-led initiatives is not […]
DTPS 2025: A Defining Moment for Kenya’s Digital Public Sector Transformation
At PrideInn Paradise Beach Resort, Mombasa, Kenya’s top public sector leaders, policymakers, and tech innovators gathered for the Digital Transformation Public Sector (DTPS) Forum & Awards 2025. An initiative by Greydale Africa in collaboration with the Ministry of Information, Communications, and the Digital Economy (MICDE), the event brought together over 300 key decision-makers to drive […]
Shaping Kenya’s Future: 5 Key Trends Driving Innovation in the Public Sector
Kenya’s public sector is undergoing a profound digital transformation, driven by technological innovation and evolving policy frameworks. As part of our commitment to driving progress, Greydale Africa is closely following these developments, which aim to enhance efficiency and deliver better services to citizens. However, challenges in accessibility, implementation, and sustainability continue to shape the conversation. […]
Transforming Public Service: A Spotlight on the DTPS Forum and Awards
In the evolving landscape of digital transformation, the public sector is increasingly leveraging technology to enhance service delivery, improve transparency, and drive efficiency. Among the initiatives leading this change in Africa is the Digital Transformation Public Sector Forum and Awards. This annual event is an initiative of Greydale Africa in partnership with the Ministry of […]
Future-Proof Your Marketing: Top Trends to Embrace in 2025
The holiday season is more than just a time for celebrations—it’s a pivotal opportunity for nonprofits to connect with their communities and drive meaningful donations. However, standing out in a crowded holiday marketplace requires strategic and creative approaches. Key Strategies for Nonprofit Holiday Campaigns Tell Stories That Inspire People connect with stories, not statistics. Utilize […]
Planning for 2025? Let’s Talk Trends
The year 2025 is on the horizon, bringing with it a host of opportunities in marketing and technology. Keeping an eye on emerging trends is crucial for staying ahead of the competition and positioning your brand for success. Emerging Marketing and Tech Trends for 2025 AI-Powered Customer Interactions Expect to see AI become an even […]